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Tips for press releases
Dec 09, 2008 at 09:36 AM
  • Identify the recipient (e.g. Finance/ Health Editors.)

  • Provide a headline (max 60 characters) that will lead the reader into the statement.

  • Get someone to check your statement's spelling and grammar.

  • Keep the statement as brief as possible. (Long statements do not get read.)

  • At the bottom of the statement provide a contact name and telephone number. (Be prepared to be called by a radio station.)
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